Black Friday has changed.
Has your plan kept up?

theMarketer Black Friday Blueprint 2026

Walks you through every step, from the first checks to what you should do after the offers end.

Inside the guide, you’ll find:

• What to test before Black Friday: links, discount codes, forms, automations, and scheduled campaigns
• What to monitor on Black Friday: store activity, orders, and active campaigns
• How to continue after Black Friday with reviews, product recommendations, and your loyalty program