About Us

Optimized is a performance marketing agency specialized in eCommerce, founded by Mădălina Stănescu, an ex-Googler with 8 years of experience. We manage Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads accounts for companies in retail, finance, and services, with a strong track record of scaling Paid Advertising accounts. We are the winning agency of the Best Performance Max Campaign for Retail award at the Search Excellence Awards 2022, a competition organized by Google.

Our mission is simple: we turn budgets into results. We do one thing, and we do it very well.

Our Values

Long-term partnerships

We don't aim to work with hundreds of companies, but with a select few partners we grow alongside. Our clients see us as part of their team.

Tailored strategy

We only work based on a well-defined plan with a PPC roadmap built around the specifics of each business, including competitive analysis, budget and KPI proposals, account structure, and UX recommendations.

Transparency and measurable results

We consistently track the agreed targets, meet monthly to review results and next steps, and openly discuss potential risks before taking any action.

Proactivity

We don't just execute, we constantly bring insights and suggestions to grow your business, because we see marketing as an investment, not a cost.