At typical Hungarian margins, a customer who buys once costs more to acquire than they return. Your business works on the second and third order, not the first.

That's what I fix. I find where revenue leaks between order one and order two, build the flows that recover it, and argue it in repeat rate and margin rather than features.

Ad costs keep rising and online penetration in Hungary has flattened. The customer you already have is the lever that's left.