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Exit Intent Technology

What is Exit Intent Technology?

Exit Intent Technology refers to the tracking of users’ mouse clicks and movements in order to identify their intention of leaving the website without having purchased a product and transform abandoning site visitors into customers.

How does Exit Intent Technology Work?

By tracking users’ mouse movements and clicks, Exit Intent Technology can spot the moment a visitor attempts to leave the site, and it immediately triggers an exit overlay or a pop-up with an engaging message, such as special offers, discounts, sign-up requests, etc. The aim of these dynamic on-page campaigns is to collect leads and convert visitors before they exit the site.

Why is Exit Intent Technology important?

Marketers use Exit Intent Technology to re-engage visitors with catchy information and offers, as well as re-target them with ads or automated campaigns. Overall, Exit Intent Technology contributes to the increase of conversion rates, being able to turn 10 to 15% of abandoning site visitors into customers.

Tartalomjegyzék

1. How does Exit Intent Technology Work?
2. Why is Exit Intent Technology important?

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