What is a Customer Data Platform (CDP)?

In the eCommerce context, a company can interact with customers across multiple touch points. Each interaction tells important information about the users they take during their buying journey. Therefore, a CDP provides granular insights by collecting information from both internal and external sources, combining recognizable and anonymous data into detailed customer profiles.

Before you can actually apply this data and create effective marketing campaigns, you need to store and analyze it, which can be done via a Customer Data Platform.

Since CDPs collect real-time data and create defined customer profiles, they allow companies to create personalized communication and target the users at the right time, with the right message and marketing campaign, improving the overall marketing efforts and customer experience, which eventually leads to stronger brand loyalty.