/ Glossary /
BrandWhat is a Brand?
It is a concept referring to a business or, in a marketing sense, describing the perception of people about a certain company, product, service, or individual.
Why are Brands important?
Brands are complex identities and are considered a company’s most valuable asset. They can use identifiable markers such as logos, mission and vision statements, slogans, or other recognizable marks. Successful brands offer a competitive advantage to companies, based on which customers decide to choose a certain brand over another. In order to protect their brands, companies can seek legal action by registering trademarks.
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1. Why are Brands important?
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