PEOPLE & DATA

Audience Management – Harness the full power of your contact list

theMarketer’s smart and intuitive audience management tools help you turn audience data into insights that guide your campaigns and drive better results.
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MAKE IT PERSONAL

Key features of our audience management tool

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Segmentation

Filter your audience based on various behaviors to achieve high-precision targeting and create accurate campaigns at scale. Learn more about your audience and send impactful campaigns.

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RFM Analysis

Group your customers based on Recency, Frequency, and Monetary (RFM) criteria to target specific buyer types, and tailor your messages for maximum response.

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Subscription Forms

Grow your audience and collect all the details you need from your contacts using eye-catching embedded forms, interactive pop-ups, and landing pages.

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Contact Profiles

Learn precious details about the people behind your data with elaborate profiles for each member of your audience.

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Tags

Organize your contacts based on relevant factors and send impactful messages using custom tags.

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Tracking & Email Validation

Track the evolution of Email, SMS, and Push Notification subscribers, and get real-time updates to optimize your omnichannel strategy.

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LEVERAGE INDIVIDUALITY

Why audience management matters

Audience management helps you understand who your customers are, what they want, and how to speak to them, without guesswork. By organizing your contacts based on behavior, preferences, or buying stage, you can refine your targeting and get better results every time.

KNOW YOUR SUBSCRIBERS

From anonymous signups to well-rounded personas

Your contacts are more than just a name and an email address. Keep all relevant details in one place to ensure a strong bond and a 100% personalized experience for each and every one of them.
  • 0 Keep track of key e-commerce stats (lifetime value, average order value, favorite brand, category, products, etc.)
  • 1 Check how engaged they are and how they feel about your products
  • 2 Centralize their activity in a comprehensive log
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TARGET SMARTER

Precise segmentation and analysis

Group, analyze, and act on your audience data with laser focus. Reach exactly who you need, and leave out who you don’t.
  • 0 Create dynamic segments based on behavior, preferences, or purchase history
  • 1 Target multiple segments at once or exclude specific groups for full control
  • 2 Use RFM analysis to prioritize VIPs, loyal buyers, or churn risks
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ACCURATE PROFILING

Build complete customer profiles

Get all the key data you need about each contact in one place. Understand who they are, what they love, and how to keep them engaged.
  • 0 Monitor their website, email, and shopping activity in real time
  • 1 Discover favorite products, brands, and peak engagement times
  • 2 Track loyalty levels, rewards claimed, referrals, and feedback
  • 3 Send one-on-one emails or SMS campaigns directly from their profile
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RELIABLE INSIGHTS

Easy data tracking and validation

Monitor performance, audience behavior, and list health, so you can track what works and improve what doesn’t.
  • 0 See opens, clicks, sales, and benchmarks in a clear report
  • 1 Track list quality and validate domains to improve deliverability
  • 2 Compare campaign results and audience evolution across channels
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Features to take you further
Analyze, segment, engage, and enrich your audiences with theMarketer’s powerful features
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Get consent

No matter how you grow your subscriber list, require double opt-in to stay 100% compliant with data protection regulations.

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Talk to them

Keep the conversation going and centralize all email and SMS replies in a familiar-looking inbox.

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Ready-to-go automations

Boost conversions and save significant time including automatically updating segments into predefined automation flows.

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QUICK & EASY

Imports and tags ready in no time

Easily migrate your contact list from various platforms and bulk tag your contacts for easy and accurate segmentation.
  • 0 Upload CSV files from your computer
  • 1 Add contacts manually (copy and paste)
  • 2 Import your lists from other tools you're already using
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