PEOPLE & DATA
Audience Management – Harness the full power of your contact list

MAKE IT PERSONAL
Key features of our audience management tool

Segmentation
Filter your audience based on various behaviors to achieve high-precision targeting and create accurate campaigns at scale. Learn more about your audience and send impactful campaigns.
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RFM Analysis
Group your customers based on Recency, Frequency, and Monetary (RFM) criteria to target specific buyer types, and tailor your messages for maximum response.
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Subscription Forms
Grow your audience and collect all the details you need from your contacts using eye-catching embedded forms, interactive pop-ups, and landing pages.
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Contact Profiles
Learn precious details about the people behind your data with elaborate profiles for each member of your audience.
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Tags
Organize your contacts based on relevant factors and send impactful messages using custom tags.
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Tracking & Email Validation
Track the evolution of Email, SMS, and Push Notification subscribers, and get real-time updates to optimize your omnichannel strategy.
Learn moreLEVERAGE INDIVIDUALITY
Why audience management matters
KNOW YOUR SUBSCRIBERS
From anonymous signups to well-rounded personas
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Keep track of key e-commerce stats (lifetime value, average order value, favorite brand, category, products, etc.)
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Check how engaged they are and how they feel about your products
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Centralize their activity in a comprehensive log


TARGET SMARTER
Precise segmentation and analysis
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Create dynamic segments based on behavior, preferences, or purchase history
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Target multiple segments at once or exclude specific groups for full control
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Use RFM analysis to prioritize VIPs, loyal buyers, or churn risks


ACCURATE PROFILING
Build complete customer profiles
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Monitor their website, email, and shopping activity in real time
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Discover favorite products, brands, and peak engagement times
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Track loyalty levels, rewards claimed, referrals, and feedback
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Send one-on-one emails or SMS campaigns directly from their profile


RELIABLE INSIGHTS
Easy data tracking and validation
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See opens, clicks, sales, and benchmarks in a clear report
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Track list quality and validate domains to improve deliverability
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Compare campaign results and audience evolution across channels



Get consent
No matter how you grow your subscriber list, require double opt-in to stay 100% compliant with data protection regulations.

Talk to them
Keep the conversation going and centralize all email and SMS replies in a familiar-looking inbox.

Ready-to-go automations
Boost conversions and save significant time including automatically updating segments into predefined automation flows.
QUICK & EASY
Imports and tags ready in no time
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Upload CSV files from your computer
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Add contacts manually (copy and paste)
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Import your lists from other tools you're already using

