Email marketing software comparison
Finding the best email marketing software is like finding a needle in a haystack. Instead, find the one that’s right for you. Use the comparison table below to discover what makes theMarketer different.

Compare pricing Last updated on August 2nd, 2024

Monthly Plans
theMarketer

E-commerce

Mailchimp

Standard

Klaviyo

Email and SMS

Omnisend

Standard

Moosend

Pro

ActiveCampaign

Professional

MailerLite

Advanced

ConstantContact

Standard

SendGrid

Advanced

Brevo (ex. Sendinblue)

Business

MailJet

Premium

Monthly email sends
Unlimited
12x plan's contact limit
12x plan's contact limit
12x plan's contact limit
Unlimited
Unlimited
Unlimited
24x plan's contact limit
12x plan's contact limit
Price based on volume
Price based on volume
Up to 1000 subscribers
€25
€42
€41
€18
€15
€72
€28
€52
€55
€55
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
€25
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
1001-2500 subscribers
€38
€56
€69
€40
€29
€136
€37
€70
€55
€65
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
€50
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
2501-5000 subscribers
€67
€93
€105
€74
€44
€188
€47
€103
€55
€85
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
€95
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
5001-10000 subscribers
€107
€123
€151
€121
€81
€265
€102
€149
€92
€159
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
€230
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
10001-15000 subscribers
€163
€214
€334
€190
€147
€343
€140
€196
€92
€219
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
€230
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
15001-20000 subscribers
€212
€266
€357
€243
€147
€426
€167
€242
€92
€219
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
€230
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
20001-25000 subscribers
€244
€289
€380
€258
€147
€503
€186
€289
€229
€269
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
€430
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
25001-30000 subscribers
€288
€317
€472
€310
€288
€576
€214
€317
€412
€369
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
€430
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
30001-40000 subscribers
€334
€382
€563
€343
€288
€649
€260
€372
€412
€369
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
€430
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
40001-50000 subscribers
€387
€420
€673
€378
€288
€805
€316
€428
412
€519
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
Custom pricing
50001-60000 subscribers
€461
€587
€801
€458
€381
€887
€335
Custom pricing
€412
€519
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
Custom pricing
60001-70000 subscribers
€515
€587
€929
€549
€381
Custom pricing
€353
Custom pricing
€824
€629
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
Custom pricing
70001-80000 subscribers
€581
€746
€1058
€641
€571
Custom pricing
€372
Custom pricing
€824
€629
?
Price simulations assuming 12 campaigns are sent monthly to all subscribers
Custom pricing
80001-90000 subscribers
€642
€746
€1172
€733
€577
Custom pricing
€391
Custom pricing
€824
Custom pricing
Custom pricing
90001-100000 subscribers
€707
€746
€1277
€824
€571
Custom pricing
€409
Custom pricing
€824
Custom pricing
Custom pricing
100001-120000 subscribers
€846
€1072
?
Above 100,000 subscribers Premium is mandatory, with 15x plan’s contact limit; custom pricing starts at 250.000+ contacts
€1488
€1048
€857
Custom pricing
€491
Custom pricing
€824
Custom pricing
Custom pricing
120001-140000 subscribers
€972
€1235
?
Above 100,000 subscribers Premium is mandatory, with 15x plan’s contact limit; custom pricing starts at 250.000+ contacts
€1699
€1238
€857
Custom pricing
€547
Custom pricing
€824
Custom pricing
Custom pricing
140001-160000 subscribers
€1088
€1492
?
Above 100,000 subscribers Premium is mandatory, with 15x plan’s contact limit; custom pricing starts at 250.000+ contacts
€1909
Custom pricing
€1113
Custom pricing
€610
Custom pricing
€824
Custom pricing
Custom pricing
160001-180000 subscribers
€1210
€1492
?
Above 100,000 subscribers Premium is mandatory, with 15x plan’s contact limit; custom pricing starts at 250.000+ contacts
€1909
Custom pricing
€1113
Custom pricing
€686
Custom pricing
€824
Custom pricing
Custom pricing
180001-200000 subscribers
€1305
€1492
?
Above 100,000 subscribers Premium is mandatory, with 15x plan’s contact limit; custom pricing starts at 250.000+ contacts
€1909
Custom pricing
€1113
Custom pricing
€763
Custom pricing
€824
Custom pricing
Custom pricing
More than 200000 subscribers
€1386
?
Starting at
Custom pricing
?
Above 100,000 subscribers Premium is mandatory, with 15x plan’s contact limit; custom pricing starts at 250.000+ contacts
€2120
?
Custom pricing starts at 250.000+ contacts
Custom pricing
€1392
?
Starting at €1392
Custom pricing
€839
?
Starting at €839
Custom pricing
Custom pricing
Custom pricing
Custom pricing

Compare features

Plan details
theMarketer

E-commerce

Mailchimp

Standard

Klaviyo

Email and SMS

Omnisend

Standard

Moosend

Pro

ActiveCampaign

Professional

MailerLite

Advanced

ConstantContact

Plus

SendGrid

Advanced

Sendinblue

Business

MailJet

Premium

Seats
3
5
Unlimited
Unlimited
5
5
Unlimited
Unlimited
1000
1
15
User Roles
Admin, Editor, Viewer
Owner, Admin, Author & Viewer
Owner, Admin, Manager, Analyst, Campaign Coordinator, Content Creator, Support
Owner, Admin, Manager, Analyst, Campaign Coordinator, Content Creator
Owner, Admin, Manager, (GDPR) Viewer, Designer
Admin, Custom user-level permissions
Administrator, Manager, Viewer, Accountant, Custom
Account Owner, AccountManager, Campaign Creator
Admin, Restricted Access, Read-only Access, Custom Access
Owner, All Access, None, Custom Access
Owner, Custom
Plan limits
theMarketer

E-commerce

Mailchimp

Standard

Klaviyo

Email and SMS

Omnisend

Standard

Moosend

Pro

ActiveCampaign

Professional

MailerLite

Advanced

ConstantContact

Plus

SendGrid

Advanced

Sendinblue

Business

MailJet

Premium

Monthly Email Sends
Unlimited
12x plan's contact limit
12x plan's contact limit
12x plan's contact limit
Unlimited
Unlimited
Unlimited
24x plan's contact limit
12x plan's contact limit
Price based on volume
Price based on volume
Audience
theMarketer

E-commerce

Mailchimp

Standard

Klaviyo

Email and SMS

Omnisend

Standard

Moosend

Pro

ActiveCampaign

Professional

MailerLite

Advanced

ConstantContact

Plus

SendGrid

Advanced

Sendinblue

Business

MailJet

Premium

Audiences
Unlimited
5
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Segmentation
Advanced
Basic
Advanced
Advanced
Advanced
Advanced
Advanced
Advanced
Advanced
Advanced
Basic
Contact Profiles
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Tags
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Inbox
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Subscription Forms
check
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Audience Insights
theMarketer

E-commerce

Mailchimp

Standard

Klaviyo

Email and SMS

Omnisend

Standard

Moosend

Pro

ActiveCampaign

Professional

MailerLite

Advanced

ConstantContact

Plus

SendGrid

Advanced

Sendinblue

Business

MailJet

Premium

Audience Dashboard
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Customer Lifetime Value
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Campaign Engagement
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Purchase Behavior
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Lifecycle / Funnel Stage
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Favorite Brand
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Favorite Category
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Top Engagement Hours
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NPS Score
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Activity Feed
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Design
theMarketer

E-commerce

Mailchimp

Standard

Klaviyo

Email and SMS

Omnisend

Standard

Moosend

Pro

ActiveCampaign

Professional

MailerLite

Advanced

ConstantContact

Plus

SendGrid

Advanced

Sendinblue

Business

MailJet

Premium

Drag-and-drop Editor
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Pre-Designed Templates
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Subject Line Assistant
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Dynamic Content
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Feed-Based Product Blocks
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Personalized Product Recommendations
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For certain categories
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Product Bundles
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UGC
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Feedback Blocks
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Loyalty Blocks
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Referral Blocks
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Countdowns
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Surveys
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GIPHY Stickers
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Discount Blocks
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Social Icons
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Mobile App Links
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Communicate
theMarketer

E-commerce

Mailchimp

Standard

Klaviyo

Email and SMS

Omnisend

Standard

Moosend

Pro

ActiveCampaign

Professional

MailerLite

Advanced

ConstantContact

Plus

SendGrid

Advanced

Sendinblue

Business

MailJet

Premium

Email
check
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Scheduling
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Batch Delivery
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Optimal Sending Time
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A/B Testing
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Automatic Resend
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Classic SMS Campaigns
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USA only
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Two-Way SMS
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Push Notifications
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Automation
theMarketer

E-commerce

Mailchimp

Standard

Klaviyo

Email and SMS

Omnisend

Standard

Moosend

Pro

ActiveCampaign

Professional

MailerLite

Advanced

ConstantContact

Plus

SendGrid

Advanced

Sendinblue

Business

MailJet

Premium

Drag-and-Drop Automation Builder
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Pre-Built Journeys
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Email Automation
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SMS Automation
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Push Notifications Automation
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Reporting
theMarketer

E-commerce

Mailchimp

Standard

Klaviyo

Email and SMS

Omnisend

Standard

Moosend

Pro

ActiveCampaign

Professional

MailerLite

Advanced

ConstantContact

Plus

SendGrid

Advanced

Sendinblue

Business

MailJet

Premium

Sales Reports
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Campaign Reports
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Campaign Clickmaps
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Comparative Reporting
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Realtime Info
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Benchmarking
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Audience Reports
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Support
theMarketer

E-commerce

Mailchimp

Standard

Klaviyo

Email and SMS

Omnisend

Standard

Moosend

Pro

ActiveCampaign

Professional

MailerLite

Advanced

ConstantContact

Plus

SendGrid

Advanced

Sendinblue

Business

MailJet

Premium

Guides and Tutorials
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Email Support
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Live Chat Support
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+50K users
Experts & Partners Directory
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E-commerce PRO Features
theMarketer

E-commerce

Mailchimp

Standard

Klaviyo

Email and SMS

Omnisend

Standard

Moosend

Pro

ActiveCampaign

Professional

MailerLite

Advanced

ConstantContact

Plus

SendGrid

Advanced

Sendinblue

Business

MailJet

Premium

Tier-based Loyalty Program
PRO
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Point-based Loyalty Program
PRO
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Feedback & Review Management
PRO
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RFM Analysis
PRO
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Referral Program
PRO
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Launcher
PRO
check
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Phone Support
PRO
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+50K users
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