Glossary
From A for A/B Testing to W for Word-of-Mouth Marketing: understand popular e-commerce and marketing terms. Can’t find what you’re looking for? Then contact-us ! We’re always adding new definitions and appreciate suggestions!
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A 9
A/B Testing
Adaptive Content
Advocacy Marketing
Affiliate Marketing
Alt Text
Anchor Text
Audience Segmentation
Autoresponder
Average Order Value (AOV)
B 13
Backlink
Banner
Baseline Conversion Rate
BIMI
Blacklist
Blog
Bounce Rate
Brand
Brand Identity
Brand Image
Browser Compatibility
Bulk Campaign
Buyer Persona
C 22
Call to Action (CTA)
Canonical URL
Cart Abandonment
Cart Abandonment Rate
Cart Page
Chat
Churn Rate
Click Map
Click-Through Rate (CTR)
Conversion Rate (CVR)
Conversion Rate Optimization (CRO)
Cookie Segmentation
Cost Per Acquisition (CPA)
Cost Per Click (CPC)
Cost Per Mille (CPM)
Creatives
Customer Relationship Management (CRM)
CSS
Customer Acquisition Cost (CAC)
Customer Data Platform (CDP)
Customer Journey
Customer Lifetime Value (CLV or LTV)
D 11
Digital Marketing
Direct Marketing
Distribution Channel
DKIM
DMARC
DNS
Domain
Double Opt-In
Drip Campaign
Dropshipping
Dynamic Content
E 14
E-commerce Website
Email API Integration
Email Automation
Email Deliverability
Email Denylist
Email Footer
Email List
Email Marketing
Email Service Provider (ESP)
Email Subject Line
End User
Error 404
Eye-tracking
Exit Intent Technology
F 1
Funnel
G 0
H 8
H1
Hard Bounce
Hashtag
Header
Heat Map
HTML
HTTP
Hyperlink
I 7
IMAP
Inbound Marketing
Index Page
Integrated Marketing
Internal Linking
Invalid Email
IP Address
J 1
JavaScript
K 3
Keyword
Keyword Density
KPI
L 5
Landing Page
Latent Conversion
Leads
Lead Scoring
List Brokers
M 11
Macro Conversions
Market Research
Market Share
Marketing Analytics
Marketing Automation
Marketing Mix
Marketing Objectives
Meta Description
Meta Keywords
Meta Tags
Micro Conversions
N 4
Narrowcasting
Net Promoter Score (NPS)
Newsletter
Nofollow
O 7
Online Survey Tools
Omnichannel Marketing
Open Rate
Opt-In Settings
Opt-Out Settings
Organic Search
Organic Traffic
P 13
Paid Search
Pay-Per-Click (PPC)
Personalized Marketing
Personalized Product Recommendations
Phishing
Preview Text
Product Differentiation
Product Lifecycle
Product Positioning
Product Range
Promotional Mix
Promotions
Psychographics
Q 1
Questionnaire
R 11
Redirect
Re-engagement Email
Referral
Relationship Marketing
Repeat Purchase Rate (RPR)
Reputation Monitoring
Responsive Web Design
Retention Rate
Return on Investment (ROI)
Rewards (Referral Incentives)
RFM Analysis
S 17
Scheduled Emails
Search Engine Marketing
Search Engine Optimization (SEO)
Search Engine Results Page (SERP)
Search Engine
Search Query
Sender ID
SMTP
Social Currency
Social Media Marketing
Social Proof
Soft Bounce
Spam
Spam Filter
SSL
Subscriber List Management
Subscription Form
T 10
Tag
Target Audience
Thank You Page
Tiered Incentives
Title Tags
Tracking Code
Traffic Segmentation
Transactional Emails
Triggers
Two-Way SMS
U 8
URL
Undelivered Email
Unique Value Proposition (UVP)
Unique Visitors
User Experience (UX)
User Intent
User Interface (UI)
UTM Link
V 1
Virtual Long Number (VLN)
W 4
Welcome Email
White Hat SEO
Widget
Word-of-Mouth Marketing
X 0
Y 0
Z 0