What is a Re-engagement Email

Re-engagement emails assist you in finding and contacting inactive users who have become unresponsive to your newsletters. They’re a great way to reenact their curiosity about your brand and products, inspire them to open your emails regularly, or even unsubscribe them from your list to maintain a healthy subscriber database.

Re-engagement emails provide you the opportunity to remind subscribers of the original reason they signed up for your emails. You can communicate to them about new features and goods or that you just miss them. You can also ask for feedback regarding what would interest them about your communication, so you can send them relevant emails that they will actually interact with.

Asking direct feedback

”Are you still interested in our emails? We have not heard from you in a while and we would like to know if you are up to date with our latest deals.”

It is imperative that you research your audience in order to understand their needs, preferences, and communication style. When attempting to engage your email subscribers, personalization is crucial. All of your tailored emails and efforts will be completely ineffective if you're just speculating.

A ”we miss you” message

A picture is worth a thousand words and this type of email demonstrates that you don't always need to use a lot of linguistic ornaments to make a point. This type of email centers around an eye-catching banner or animated banner with the message ”we miss you” and optionally followed by a discount or other types of relevant product recommendations. A straightforward stock image will work just as well as an animated GIF if it's accompanied by a witty message.

Offering a discount

Discounts, free delivery, and other incentives are tried-and-true techniques to get your subscribers to visit your website once more and look at your goods or services. It arouses their curiosity and entices them to explore your website. Customers particularly love sales and freebies, which makes it a good idea to combine both of them.

Introducing subscribers to new arrivals

Introducing new content or new products to your subscribers could be another strategy for re-engaging them. To let customers know about your new collection, create exclusivity while appealing to curiosity. ”Recently arrived” products, for example, imply that not many people have seen the new collection and that the email recipient may be among the first to purchase it.

Inviting subscribers to join a loyalty program

Adding loyalty points to your customer's account might be a great re-engagement tactic. Customers can get a discount on their next purchase. This is particularly a brilliant technique to not only re-engage dormant subscribers but also to convert them into repeat consumers through points or other loyalty benefits. If they are participating in your offer when using your loyalty program, make sure you communicate clearly to your customers what this long-term relationship will bring to the table.