What is A/B Testing?

The two versions (the original version - A and the variation - B) are sent to different audience segments. The performance of both versions is then compared based on a previously set goal (e.g. the percentage of people who open a newsletter campaign, click on a link, make a purchase, etc). The winning version is then sent to the rest of the audience, to maximize the end result.

When you are trying to grow your business, spotting the marketing strategy which resonates with your audience can be difficult. A/B testing enables you to automatically detect the mix of elements that have the greatest impact on your target as your audience and their preferences or interests develop.

What’s more, A/B testing is an inexpensive way to make the most of your time and budget. You don’t need to spend hours rethinking a campaign or double your investment. A/B testing allows you to get the most out of your efforts since even minor changes can have a significant impact on your results.

Relatively anything can be evaluated and optimized through A/B testing, such as:

• Campaign content (banners, text, products, special offers, number and types of images, etc.)
• Subject lines
• Calls-to-action
• Email sending times

A/B testing is effective and straightforward. But you can take this technique to a whole new level with the use of the right tool. Using theMarketer, you can test your campaigns and determine which email subject lines, visual elements, and sending times engage the most with your customers, all in just a few clicks.