What is a Baseline Conversion Rate?

BCR is calculated as the total number of user actions on a web page that achieve a set goal you are observing, divided by the total number of visitors who viewed that web page. The result is expressed as a percentage.

For example, if you register 1,000 visitors on a specific product page and 20 of them purchased that product, your baseline conversion rate will be:

• 20 / 1,000 = 2%

The Baseline Conversion Rate is used as a benchmark to measure the effectiveness of your website or marketing campaigns. By determining your Baseline Conversion Rate, you can compare the performance of different campaigns or website designs and make data-driven decisions to improve your website's performance.

It's important to note that Baseline Conversion is not a static number. It can vary based on a variety of factors, including the type of product or service you offer, the quality of your website design, the ease of the checkout process, and the effectiveness of your marketing campaigns.

By understanding your Baseline Conversion Rate and continually working to improve it, you can increase your sales, boost your revenue, and grow your business. BCR also helps you to identify any issues or areas for improvement in your website or campaigns.

In order to improve your Baseline Conversion Rate, you can use a variety of techniques such as optimizing your website design, streamlining your checkout process, or implementing effective marketing strategies. By making incremental improvements over time, you can steadily increase your Baseline Conversion Rate and achieve greater success in your online business.