What is Digital Marketing?

Digital marketing is a complex form of advertising that includes several methods, such as social media marketing, paid advertising (Pay-per-click), email marketing, influencer marketing, marketing automation, affiliate marketing, etc.

Social media marketing

This form of marketing is done via platforms, such as Facebook, Instagram, LinkedIn, Twitter, or YouTube. It is mostly used to drive traffic or spread awareness or create engagement with a brand.

PPC (pay-per-click) marketing

PPC is a type of online advertising in which a business or advertiser is charged each time a user clicks on one of their digital ads. PPC is part of Search Engine Marketing (SEM) which is a form of internet marketing that increases the visibility of a website in search engine result pages through paid ads. Google is the most widely used search engine and many companies invest their budgets in it for this purpose.

Email marketing

Email marketing involves sending promotional messages to email recipients, with the aim of having them click the campaigns and visit a website, where they get to do a wide range of targeted actions (purchase, subscribe, submit a form, etc.).

Email marketing is a powerful lead generator and done right, it can really support businesses in many aspects. There are certain best practices to follow, such as providing an opt-in so that users can express their intrinsic choice to subscribe to the marketing emails. Otherwise, it can lead to unwanted emails and high spam rates which can affect the domain reputation of a business. For eCommerce, it can get even better, if you implement a marketing automation tool that eases this process.

Influencer Marketing

This type of digital marketing relies on partnering with online influencers to reach a specific online audience or community. An influencer is someone with a sizable following, such as a celebrity, a field expert, or a content creator, who frequently recommends goods and services to their followers across various social media platforms. Businesses seeking to reach new audiences, both B2B and B2C, might find success with influencer marketing; however, it's crucial to work with trustworthy influencers. The trust that customers have in your company might be damaged by an inappropriate association.

Marketing automation

In essence, marketing automation implies the use of software that is powered by user data and boosts the effectiveness and relevance of advertising when running digital marketing campaigns. As a result, rather than spending time and effort on laborious and repetitive tasks, you may concentrate on developing the plan for your digital marketing initiatives.

Marketing automation can build a stronger connection between a business and its audience through personalization, which enables it to gather and evaluate consumer data in order to create highly focused marketing strategies. With this level of real-time customization, you can efficiently develop a personalized marketing strategy for each client without devoting any more time and resources.

Affiliate marketing

This approach operates on the basis of revenue sharing. If you are the affiliate, you will receive a commission for each sale of the product you have promoted. As a merchant, you must pay the affiliate for each sale you make thanks to their efforts.

Digital Marketing allows businesses to connect with potential customers in the online world who display an interest in their products or services. This process supports their overall marketing and sales strategy, in an ever-changing commerce environment, strongly impacted by the latest technological advances, as well as evolving customer buying behaviors.

It's crucial for marketers to capitalize on the digital world because it helps them develop their brand and establish an online advertising presence. Utilizing several digital channels, including social media, pay-per-click, SEO, and email marketing can enable businesses to engage with current clients and potential customers, thus increasing brand recognition and delivering a top-notch customer experience.

Your business can succeed with any kind of marketing, however, due to the accessibility of digital platforms, digital marketing has grown in importance as internet users have surpassed 5 billion in 2022, which represents 63.1% of the global population. Digital marketing is especially beneficial to small businesses because it entails minimal costs, making it very cost-effective.