What is a Product Range?

Aligning your product range with your marketing objectives is crucial, as this helps to create a consistent and coherent brand image. If you want to position yourself as an aspirational online shop retailing premium high-quality products but source your products from low-quality suppliers that sell the same items on platforms, such as AliExpress or Amazon at incredibly low prices, chances are that your marketing approach will fail and your clients will be dissatisfied.

Incorporate your products into your online marketing campaigns by highlighting the unique features and benefits of your products, and showcasing them in a way that appeals to your target audience. Using social media and email marketing can also be effective ways to showcase your product range and reach a wider audience.

For example, let's say you run an eCommerce store that sells organic skincare products. To make the most of your product range, you can display your products on your social media platforms, highlighting their benefits and the positive impact they have on the skin. You can also use email marketing to promote your products and send out newsletters showcasing your new arrivals and limited edition products.

If your product range is wide or highly specialized, for example, you carry product lines for dry, oily, and normal skin, you can include personalized product recommendations to further enhance the impact of your campaigns and boost sales.