Customers who have purchased from you recently are more likely to buy from you again than those who haven’t visited your store in a while.
- Customers who buy from you more often are more likely to purchase again than those who buy infrequently.
- Customers who spend more are more likely to buy from you again than those who spend less.
Make better strategies
Uncover strategic insights to support your marketing and sales efforts and deliver personalized campaigns to improve customer experience.
Retain loyal customers
Some customers will spend a few dimes on your products and be gone forever. Using theMarketer’s RFM tool you can spot who is truly worth the effort, lower your churn rate, and nurture long-term loyalty.
Identify your best customers
Cluster your contacts according to their purchasing behavior, so you can easily determine who your most valuable customers and big spenders are and focus your efforts on keeping them happy.
Streamline customer acquisition
Find highly-engaged customers who make multiple purchases in a short time frame and discover more similar profiles from their very first interactions.
Influence purchasing behavior
Discover the shared behaviors of the different customer groups and impact your customers’ purchase actions in the most effective way.
Boost ROI
Use data-backed techniques and deploy the right promotional and communication strategies for each category of customers to allocate your time and budget intelligently.
- Customers who have purchased from you recently are more likely to buy from you again than those who haven’t visited your store in a while.
- Customers who buy from you more often are more likely to purchase again than those who buy infrequently.
- Customers who spend more are more likely to buy from you again than those who spend less.
The right model for your needs
Discover the plan that matches your business model
Ecommerce - Simple RFM Analysis
Analyze your customers’ behavior and implement foolproof strategies to boost loyalty.
Ecommerce PRO - Advanced RFM Analysis
Learn detailed insights about your customers’ purchasing habits, take targeted actions that trigger reactions, boost loyalty and customer lifetime value.