What is Adaptive Content?

During each website visit, user-related data (such as user behavior, IP address, and cookies) is gathered and analyzed, to be ultimately used to deliver personalized content across multiple channels, in order to generate meaningful interactions between your brand and website visitors. An example of adaptive content can be text and image components. This user-related information can range from their location (city, area, country), name, gender, login status, or previous website browsing activity and behavior (the number of page views during a session, time spent on those pages, previous purchases).

YYou can create adaptive content with theMarketer across multiple channels, such as Email marketing, SMS, and Push notifications, by delivering AI-personalized product information to engage, reactivate and ignite the loyalty of your website visitors.

Create buzz about new products, send relevant price alerts, make product suggestions, and deliver surprise deals throughout your customers’ journey, using their past website history via a completely unique email experience, personalized to every individual.

Nowadays, mobile-generated traffic has surpassed desktop usage. Create immediate impact using dynamic price and discount alerts, reminders, and custom campaigns, directly to the users’ mobile devices.

Build customer relationships using relevant push notifications while users are browsing the web, by targeting specific audience segments based on their shopping behavior. Share with them interesting updates, the latest products, or products they are interested in and are back in stock.