What is an End User?

In an eCommerce context, the end user is the final consumer of a product or service purchased from an online shop and the person who basically benefits from that product.

End users share feedback and valuable information that businesses may use to better understand their customers and develop products and services that are more in line with their requirements.

Because they can recommend future consumers through word-of-mouth, end users can likewise present worthwhile marketing opportunities. End consumers are ultimately the cornerstone of a successful business because without them the company would not survive.