What fonts can you use in the emails created with theMarketer?

In the evolving world of digital communication, fonts play an indispensable role in conveying your brand's voice, emotion, and intent. With this in mind, theMarketer's email editor offers an extensive list of supported fonts, ensuring your message appears both visually appealing and consistent across platforms.

Currently, theMarketer allows you to create email campaigns using the following fonts:

• Arial
• Arial Black
• Comic Sans MS
• Courier New
• Helvetica
• Impact
• Lucida Sans Unicode
• Times New Roman
• Verdana
• Georgia
• Domaine Sans Text
• Open Sans
• Open Sans Condensed
• Roboto
• Lato
• Montserrat
• Sriracha
• Rubik
• Anton
• Hepta Slab
• Oxanium
• Poppins
• Telka
• Albra

So, why this list in particular? Back in the early days of the internet, we had limited number of 'web safe' fonts, such as Arial, Verdana, Georgia, Times New Roman, or Courier, which were default fonts found on most devices. These basic choices sometimes restricted designers. But as technology evolved, 'web fonts' (specially designed for online use) emerged, giving designers a broader palette for creativity.

While web fonts grant more design flexibility, it's essential to remember that not all email clients support every web font. However, most popular email clients like iOS Mail, Apple Mail, and Android's default mail client (the default mail client, not the Gmail app), are pretty accommodating.

If an email client doesn't support a specific font, it will usually revert to a default or 'fallback' font. The most popular desktop email clients have the following fallback options:

• Apple Mail → Helvetica
• Gmail → Arial
• Microsoft Outlook → Calibri

All in all, with theMarketer's email editor, you're equipped with a rich selection of fonts which ensures that your emails always leave an impression. Explore our fonts and tailor your campaigns to perfection!