How annual payments work

Annual payments for theMarketer subscriptions allow you to prepay for a full year of service, providing cost savings and uninterrupted access to your selected features. Below, we outline how annual billing operates, what happens in case of changes to your plan or contact count, and the key principles of this payment option.

Key Principles of Annual Payments

1. It is a prepaid commitment

When you choose an annual payment plan, you commit to paying in advance for 12 months of service. This commitment secures your subscription and any applicable discounts at the time of payment.

2. Your subscription tier is fixed

The annual plan locks in your subscription tier (e.g., Standard, Ecommerce, or Ecommerce PRO) and its pricing for the next 12 months. Discounts available at the time of payment apply only to the tier you select at the time of payment. Changes to your subscription (downgrade or cancellation) during the 12-month period will not result in refunds.

3. Plan upgrades and downgrades

Upgrading to a higher-tier plan is always possible. However, if you choose to upgrade your subscription to a higher tier (e.g., from Ecommerce to Ecommerce PRO) during your annual term, the upgrade will be billed at the standard list price applicable at the time of the upgrade, regardless of the original discount applied to your original plan.

4. Changes in the number of contacts

If your contact count increases during the 12-month period, additional charges will apply based on the pro-rata rate of your annual plan. For instance, if you subscribed to the Ecommerce plan in July 2024 with a 10% discount, any pro-rata charges for increased contacts will also benefit from the 10% discount.

If your contact count decreases or you choose to downgrade to a lower-tier plan (e.g., Standard or Free) during the annual term, no refund will be issued. The annual payment is a non-refundable commitment for the selected plan and contact tier.

How Pro-Rata Charges Are Calculated for Annual Plans

When your contact count exceeds the tier you initially paid for, the additional cost is calculated as follows:

• The difference between your current pricing plan and the next tier (for your chosen annual plan) is divided by 365 days.
• This daily rate is then multiplied by the number of remaining days in your annual subscription to determine the pro-rata charge.

For example, suppose you opted for the annual Ecommerce plan with a 10% discount in October 2024 and had 15,000 contacts at that time. If your contact count grows to 17,000 in January 2025, the pro-rata charge will reflect your 10% discount for the additional contacts, calculated for the remaining days until October 2025.

Benefits of Annual Payments

Annual plans often come with additional discounts, providing significant savings compared to monthly payments.

Additionally, when you secure a full year of service upfront, you avoid monthly billing interruptions or fluctuations and can easily accommodate contact growth with pro-rata adjustments, thus ensuring your marketing efforts scale seamlessly with your business.

By committing to an annual plan, you’re choosing a cost-effective and flexible solution to support your long-term marketing success. If you have further questions about how annual payments work, feel free to contact our support team!