How is revenue allocated to each campaign?

We know it's crucial for you to understand which of your efforts are driving sales, and we're here to help demystify that process. Here is how theMarketer allocates revenue to each of your marketing campaigns.

theMarketer uses what's known as a 'last-click attribution model' for your campaigns. In simple terms, this means that we credit the most recent clicked campaign for any revenue generated.

When we receive any request via APIs, we ensure server-side validation. We check if you've sent a campaign and if there have been any clicks recorded on that campaign within the past 5 days. If these conditions are met, we attribute the revenue to that specific campaign.

To change the default 5-day conversion window for your newsletter campaigns, simply navigate to the 'Settings' tab and click on ‘Email settings’.

Now, for SMS campaigns, we offer a tighter conversion window, set by default at 2 days. So, if there's a conversion that hasn't come from email campaigns and the customer has received an SMS in the past 48 hours, we assign the revenue to the respective SMS campaign.

To change the conversion window for your SMS campaigns, simply navigate to the 'Settings' tab and click on 'SMS'. The minimum value you can set is 1 day, and the maximum, 7 days.

Understanding revenue attribution is vital for optimizing your marketing strategies. So, keep analyzing, keep refining, and keep winning with theMarketer!