How to create dark-mode friendly emails in theMarketer

The dark mode phenomenon has made a splash across various platforms and applications, including email clients. As email marketers, we need to adapt and ensure our campaigns maintain their visual appeal and readability in both light and dark themes.

Here's an in-depth look at dark mode and how you can leverage theMarketer's dark mode-friendly templates to enhance your email marketing campaigns.

Dark mode is essentially an inverted color scheme that uses light text and design elements against dark backgrounds.

It's now featured in various applications, from social media apps like Instagram and LinkedIn to operating systems and email clients. This increasingly popular feature allows users to tailor their digital experience based on their preferences or environmental conditions.

People enable dark mode for various reasons. Some users prefer dark mode for aesthetic purposes, while others opt for it to reduce eye strain, especially in low-light environments. Plus, it has the added benefit of conserving battery life in some devices.

As email marketers, it's crucial to respect user preferences and provide a high-quality experience, whether they're using light mode or dark mode.

As mentioned earlier, dark mode inverts the colors of the email client's interface and the email content. Simply put, it turns light colors dark and dark colors light. In some email clients, dark mode may even change your email's colors without your explicit permission.

Considering many people enable dark mode for a more comfortable reading experience, it's important to ensure that your emails don't detract from that experience. Emails that appear too bright or colors that become illegible in dark mode can lead to immediate deletion.

Email clients that currently support dark mode include:

• Apple Mail app (iOS13 and later versions)
• Apple mail macOS
• Gmail app Android
• Gmail app (iOS13 and later versions)
• Outlook app (iOS13 and later versions)
• Outlook 365
• Outlook macOS
• Outlook Windows 10
• Outlook.com

At theMarketer, we have taken dark mode into account for the thousands of email templates that we offer across multiple industries and events. These templates are dark mode-friendly, tested, and verified for optimal readability and aesthetic appeal in both light and dark settings.

Whether you're setting up an email series or sending a personalized newsletter to your customers, our templates have you covered. By using theMarketer's dark mode-friendly templates, you can ensure that your subscribers have the best email experience, irrespective of their chosen color scheme.

If you’d like to edit the default templates, however, here are a few points to keep in mind:

• Firstly, when you pick the background color for your emails, make sure your email content remains readable. Keep in mind that users who use dark mode do so because they want to see dark colors, so avoid blinding them with light backgrounds.
• Secondly, if you use non-transparent images for your logo or products, choose images with colors that look good in both default and dark mode viewing.

You can optimize your logo for dark mode by creating a version of your logo with a white stroke outline or a subtle light glow. These outer effects will appear invisible on light backgrounds while ensuring your images don’t get lost on dark mode clients.

Dark mode is more than a passing trend – it's a user preference that is quickly becoming the norm across digital platforms.

At theMarketer, we're committed to helping you adapt to these changes and ensure that your email campaigns shine in every inbox. Remember, a good marketer is a versatile marketer. By catering to all user preferences, you'll be strengthening your connection with your audience and offer an impeccable email experience with each campaign you send.