How to set up your brand kit and store details

Setting up your brand kit and store details allows you to keep a consistent brand image across all communication. Personalize the content you send out to your customers and have it match the look and feel of your website as much as possible, while also engaging your customers with your social media channels.

After creating your account, you will be able to make some basic customizations during the onboarding process. In the dashboard, you’ll have to set up your Main color (which is used for texts), the Button border style, the button border radius, the Secondary color (which will be used for headlines), the CTA fill color, and CTA text color. These configurations will be applied by default for all emails in Automation.

You will also need to upload your store logo, which can be easily adjusted and cropped. You can take your store profile one step further by navigating to Settings -> Store Profile. In the Social links section, you can paste the links for your main social media pages. These links will then be automatically placed in the footer of your newsletters and Automation emails.

Depending on your preferences, you can also change the following settings:

• Displayed currency: here you can choose how to display the currency in emails, for example, EUR or €
• Price format: choose between a variety of pricing format options, for example with / without decimals, with / without thousands separators, etc.
• Currency position: you can display the currency after or before the product price
• Currency separator: you can choose whether or not to have a space between the price and currency

All these changes can be easily previewed, and once the options are set, they will be applied both in newsletter campaigns, as well as in Automation emails.