What type of recommendations can you make using theMarketer's personalized product grid?

In today's fast-paced digital world, connecting with customers on a personal level is key. theMarketer's Personalized Product Grid feature is designed with this in mind, ensuring every email you send feels tailor-made for the recipient. Let's dive deeper into the logic behind these tailored recommendations and their impact on customers.

1. Recommended For You

This option displays products that are of primary interest to each subscriber based on their browsing and purchase history. By including this type of recommendation in your campaigns, you can ensure a bespoke shopping experience featuring products that are always relevant and increase your likelihood of generating conversions.

2. Frequently Bought Together

If you choose this option, the system will analyze the items ordered by each subscriber and display the products that other users have purchased alongside those products. This is a fantastic method to help your customers discover complementary products, build trust, and enhance your sales and AOV.

3. Others You May Like

By featuring products from categories or subcategories related to the user's latest orders or interests, this option nudges the subscriber towards new items that align with their preferences. The products are displayed based on their number of views, from most viewed, to least viewed, making this a great way to bring your customers come back to your shop and purchase more.

4. Recently Viewed

Acting as a gentle reminder, this option showcases products that the subscriber has recently viewed but might not have purchased. The items are sorted based on each user’s favorite brand, category, and based on the viewing duration of the products. Ultimately this is a handy way to reignite interest and potentially convert a window shopper into a buyer.

5. Bestsellers

Presenting the most popular 50 products over the past 30 days, this option gives subscribers a snapshot of what's currently trending. Knowing what others are buying can instill a sense of confidence in their choices acting as social proof. To keep things even more appealing, each user will see the best-selling products in their favorite brand and category first, then the rest of the bestsellers.

6. Live Feed

This dynamic option displays the products the other users are interacting with in real time, sorted according to the subscriber's preferences (each customer will see their favorite items first, followed by those in their favorite brand, category, and then the rest of the products). Witnessing live activity can create a sense of urgency among subscribers, so you might want to add this option to your campaigns if you’d like to leverage FOMO (Fear of Missing Out).

7. Most Popular

Highlighting products with the most views over the last 30 days, this option provides a curated list based on general popularity as well as the subscriber's individual preferences. More specifically, each user will see their favorite products first, followed by the most viewed products in their favorite brand, category, and then the rest of the most popular products. It's a great way to tap into your subscribers’ need for social approval and minimize decision fatigue.

8. Most Reviewed

By showcasing the products with the highest number of reviews, subscribers get a sense of community validation. High reviews can be a significant trust signal, prompting more confident buying decisions.

9. New Arrivals

Keeping subscribers in the loop, this option features the freshest additions to your platform over the past 30 days. It's an invitation to explore the latest items and potentially find a new favorite.

10. Most Discounted

Spotlighting products with the biggest discounts can entice bargain hunters and prompt quicker purchase decisions. Everyone loves a good deal, and this option ensures they don't miss out.

11. Latest Ordered

Displaying the most recent orders on your platform gives subscribers a glimpse into current buying trends. It subtly informs them about what's in demand right now. To further pique their curiosity, each user will see their favorite products first, followed by the products in their favorite brand, category, and then the rest of the products.

All in all, personalized recommendations are a powerful way to connect with customers. With theMarketer's unique approach, you can turn every email into a personalized shopping journey, encouraging more engagement, trust, and, ultimately, making your customers happy.