What is an SMS Alphanumeric Sender?

An SMS alphanumeric sender is a custom sender name that appears as the sender of a text message instead of a standard phone number. For example, instead of receiving a message from a phone number, your customers could receive it from 'BRANDNAME'.

Organizations sending SMS campaigns and automations in Romania can choose to use an alphanumeric sender name instead of a standard phone number.

Using an alphanumeric sender can improve the visibility and credibility of your SMS campaigns. Because recipients immediately recognize your brand, they are more likely to trust the message and engage with its content. It also creates a more consistent brand experience across your communication channels, helping reinforce your identity with every interaction.

Alphanumeric sender names can contain up to 11 characters and are available for a one-time setup fee of €600 + VAT.

If you would like to purchase an alphanumeric sender, please send an email to iam@themarketer.com and include your desired sender name. Our team will guide you through the setup process and help you verify its availability.

If you have any questions about SMS campaigns or would like assistance choosing the right sender name for your brand, don't hesitate to reach out. We're always happy to help.