What are active users?

Active user engagement is a critical indicator of the success of your email marketing efforts.

On theMarketer platform, we consider a user ‘active’ if they have opened at least one email from a newsletter campaign or an email from an automation series.

Simply put, these are the contacts who are interacting with the content you send them, showing a level of interest in your brand and offerings. This implies that your email strategy is effectively grabbing attention and enticing opens.

To find the number of active contacts simply head over to the 'Audience' tab and then click on the 'Contacts' section. Here, you'll see a clear snapshot of your active users.

Recognizing your active users and understanding their behavior is essential when it comes to tailoring your future marketing strategies. Keep a close eye on these valuable contacts and continue to provide them with engaging content that resonates with their interests and preferences.

Remember, every interaction counts on the path to conversion.