What is Preview Text?

The preview text is the first thing that an email recipient sees before they decide to open the email. This means that it must be attention-grabbing, concise, and relevant to the content of the email. A great preview text can entice the recipient to open the email, thus increasing the chances of engagement and conversion.

Online stores can use the preview text to create a sense of urgency and persuade the recipient to open the email and make a purchase. For example, a preview text for a flash sale could read “Hurry! Limited time only: Up to 50% off on all products”. This type of preview text creates a sense of urgency and encourages the recipient to act fast.

The preview text can also be used to provide a sneak peek of the content of the email. For example, the preview text for an email announcing a new product launch could read “Introducing our latest and greatest product: Shop now”. This type of text gives the recipient an idea of what to expect from the email and entices them to open it.

The right type of preview text depends on the objective and the content of your campaign, but there are certain things you should keep in mind, such as:

• Keep the text short and sweet
• Focus on the most important and relevant information
• Keep the preview text consistent with the subject line and the content of the email
• A/B test your ideas to increase your chances of success
• Use a platform, such as theMarketer, with thousands of predefined subject lines and preview texts to make your job as easy as possible.