What is SSL?

SSL works by creating an encrypted connection between the website and the user’s browser. The encrypted connection ensures that any data transmitted between the two is protected from unauthorized access or interception.

When a user visits a website that uses SSL, the web browser establishes a secure connection to the website by negotiating a set of encryption keys. This encryption ensures that any data transmitted between the user’s browser and the website is protected from interception and is only accessible to the intended recipient.

When it comes to eCommerce, SSL assures customers that their personal and financial information is protected when making online transactions. This helps establish trust in the brand and the overall online shopping experience, making it more likely for customers to complete a purchase.

Additionally, many search engines, including Google, consider the presence of SSL as a factor in their search ranking algorithms. This means that websites with SSL can potentially rank higher in search results, making them more visible to potential customers.

In conclusion, SSL is a crucial technology for protecting the privacy and security of online transactions, contributing indirectly to attracting and converting customers by establishing trust and potentially improving search engine rankings.